CIVICUS Digital Strategy
CIVICUS is a global alliance bringing together over 8,500 members across more than 175 countries, with the mission of strengthening civic action and defending fundamental rights of association, expression, and peaceful assembly.
As an international organization committed to building an active and resilient civil society, CIVICUS needed to improve two crucial digital assets:
Its Spanish-language website, which needed to reflect its global reach and be accessible to Spanish-speaking audiences.
Its Annual Report, a key document for showcasing its achievements, projects, and the impact made in defending human rights and promoting civic engagement.
At Sosadiaz, we took on the challenge of redesigning and optimizing these two platforms, ensuring they met the highest standards of design, functionality, and effective communication.
The Initial Challenge
1. Outdated Website
- The Spanish version of the CIVICUS website was not aligned with the organization’s dynamic and global identity.
- Navigation was unintuitive, making it difficult to access relevant information and key resources for members and users.
- The content was not optimized for SEO, limiting its visibility on search engines.
2. Traditional Annual Report
- CIVICUS publishes an annual report summarizing its actions, achievements, and impact. However, the previous format was not very visual and failed to capture the attention of diverse audiences.
- It lacked interactive elements to facilitate the exploration of data and inspiring stories.
- It needed to be accessible in multiple languages to reflect CIVICUS’s global reach and diversity.
Our challenge was to transform both platforms to communicate CIVICUS’s impact in a clear, engaging, and functional way.
Here’s How We Did It
1. Redesign of the Spanish Website
We created a revamped version of the website with a focus on accessibility, usability, and content optimization:
Optimized Information Architecture:
We organized the content intuitively, ensuring that visitors could easily access:
Key Resources: Reports, press releases, and educational materials.
Global Initiatives: Featured projects and impact campaigns.
Member Engagement: How to join the CIVICUS network and contribute to the cause.
Responsive and Modern Design:
We designed a logical and visually appealing structure that simplified navigation and reduced cognitive load.
SEO Optimization:
We designed a logical and visually appealing structure that simplified navigation and reduced cognitive load.
Inclusion of Dynamic Content:
We designed a logical and visually appealing structure that simplified navigation and reduced cognitive load.
2. Creation of the Interactive Annual Report
The Annual Report is a crucial tool for communicating CIVICUS’s impact and strengthening trust with its partners, donors, and the global community.
We transformed the report into a visual, interactive, and multilingual experience, highlighting the year’s key achievements:
Striking Visual Design:
- We developed a modern graphic design that included infographics, charts, and data visualizations, making complex information easier to understand.
- Each section of the report features representative images that humanize the stories and celebrate the communities served.
Interactivity and Digital Navigation:
We created an interactive digital version with clickable sections and direct links that allowed users to explore the content in a personalized way.
Users could navigate through:
Success Stories
Quantitative Data on CIVICUS’s global impact
Featured Projects in human rights advocacy
Multilingual:
We adapted the report into multiple languages, including Spanish, English, and French, ensuring it reached a diverse global audience.
Inspiring Stories:
Real testimonials and examples of how CIVICUS is strengthening civil society in vulnerable contexts were included. These narratives provided credibility and created an emotional connection with readers.
Key Results
Highlights
The transformation of the website and the Annual Report produced significant results for CIVICUS:
1. Revamped Website
Increase in
80%
in Organic Traffic:
SEO optimization and the redesign attracted more Spanish-speaking users.
Improved Navigation:
The average time on the site increased by
65%
thanks to the optimized information architecture.
Greater Accessibility:
The responsive design made the site accessible on any device, increasing reach to mobile users.
2. Interactive Annual Report
Increased Engagement:
The time spent reading the report increased by
75%
thanks to its visual design and the implemented interactivity.
International Reach:
The multilingual version of the report was shared in over
50
countries, achieving a global reach.
Impact Recognition:
The report was recognized as a key tool for accountability and for showcasing the work of CIVICUS.
Conclusion
Communication That Drives Global Change
The collaboration with CIVICUS enabled the creation of an efficient digital platform and an interactive annual report that reflect the organization’s true impact in defending civil rights and promoting civic engagement.
The redesign of the Spanish website made key information accessible to a global audience, while the annual report communicated its achievements in a visual, engaging, and accessible way for all its partners and members.
At Sosadiaz, we transform digital challenges into opportunities that empower organizations with global impact, like CIVICUS.
Ready to take your digital communication to the next level?
Let’s talk and make history together! 🚀
Are you ready to transform your brand like we did with CIVICUS?
At SOSADIAZ, we combine creativity, technology, and strategy to drive your business toward success. Contact us, and let’s work together on your next great success story.
Working with Sosadiaz marked a turning point for our brand. Their strategic approach and ability to understand our needs allowed us not only to improve our digital presence but also to connect more effectively with our clients. The results exceeded our expectations.
Co-Founder & Chief Executive Officer Palletized eHub
