Transforming Equilátera’s digital presence

Driving Diversity, Equity, and Inclusion in Organizations

Equilátera is a consulting firm specializing in promoting Diversity, Equity, and Inclusion (DEI) across various organizations.

Its mission is to build a more peaceful, diverse, and prosperous society by fostering inclusive and equitable work environments.

Challenge:

Despite its commitment and experience in DEI, Equilátera faced the challenge of expanding its impact and reaching more organizations that needed to transform their corporate cultures.

The lack of visibility and adequate digital tools limited its ability to scale its services and measure their effectiveness in real time.

Here’s how we did it

1. Digital Diagnosis and Strategy

We conducted a thorough audit to identify areas for improvement in Equilátera’s digital presence:

Despite its commitment and experience in DEI, Equilátera faced the challenge of expanding its impact and reaching more organizations that needed to transform their corporate cultures.

The lack of visibility and proper digital tools limited its ability to scale its services and measure their effectiveness in real time.

Website Analysis:

We evaluated the structure, content, and functionality of the existing website, identifying opportunities to enhance the user experience and the communication of its services.

Content Strategy:

We developed a content plan aligned with Equilátera’s values, highlighting success stories, testimonials, and educational resources on DEI.

SEO Optimization:

We implemented optimization techniques to improve search engine rankings and increase online visibility.

2.Web Redesign and Development

We transformed Equilátera’s website to reflect its professionalism and commitment to DEI:

Increase in Online Bookings:

Thanks to improvements in usability and effective CTAs, bookings grew significantly during the first three months.

Responsive Design:

We created a mobile-friendly interface, ensuring an optimal user experience across all platforms.

Integration of Interactive Resources:

We added dynamic sections such as blogs, testimonials, and case studies to enrich the content and encourage user interaction.

Analytics Platform:

We implemented analytical tools to monitor visitor behavior and measure the effectiveness of digital strategies.

3. Digital Marketing Strategy

We developed a comprehensive campaign to increase visibility and attract organizations interested in DEI:

Social Media Management:

We established an active presence on key platforms, sharing relevant content and promoting community engagement.

Email Marketing Campaigns:

We designed informative newsletters to keep subscribers updated on Equilátera’s initiatives and services.

Digital Advertising:

We implemented targeted ads to reach specific audiences interested in DEI consulting.

4. Training and Development

We collaborated with Equilátera to create training programs for organizations:

Customized Workshops:

We developed educational modules tailored to each client’s needs, covering topics such as gender equality, workplace inclusion, and harassment prevention.

DEI Certifications

We assisted in structuring certification programs based on international standards, such as ISO 30415 for Human Resource Management – Diversity and Inclusion.

Impact Assessment:

We established metrics to measure the effectiveness of the training programs and their impact on organizational culture.

Key Results
Highlights

The implementation of these strategies produced significant results:

Increased Visibility:

A 75% increase in website traffic during the first six months.
Improved SEO ranking, appearing among the top results for searches related to DEI consulting.

Expansion of Client Base:

Acquired 10 new partner organizations in the first year, expanding impact across various sectors.
Participation in international projects, consolidating presence beyond the local market.

Improved Training Effectiveness:

Post-training evaluations showed 90% participant satisfaction.
Organizations reported improvements in their internal DEI policies and a more inclusive work environment.

Recognition and Strategic Partnerships:

Equilátera was recognized for its contribution to high-impact projects, such as the collaboration with EPM in promoting gender equality and non-discrimination.
Established partnerships with international organizations, strengthening its collaboration network and access to resources.

Conclusion

Driving Change Toward Inclusion

The Equilátera case demonstrates how a well-structured digital strategy, combined with a genuine commitment to DEI, can amplify the impact of an organization dedicated to transforming workplace cultures.

Collaboration with Sosadiaz allowed Equilátera not only to increase its visibility and client base but also to strengthen its capacity to deliver effective solutions and measure their impact in real time.

Sosadiaz is proud to be part of this journey toward a more inclusive and equitable society, supporting organizations like Equilátera that work tirelessly for a better world.

Ready to transform your organization toward inclusion?
Let’s talk and make your goals a reality!

Ready to transform your business?

At SOSADIAZ, we know how to turn your challenges into opportunities. If you’re looking for measurable and sustainable growth, contact us to build the next great success story together.

Working with Sosadiaz marked a turning point for our brand. Their strategic approach and ability to understand our needs allowed us not only to improve our digital presence but also to connect more effectively with our clients. The results exceeded our expectations.

Transforming Equilátera’s digital presence