Application Development
FeraTRACK
The Initial Challenge
Biosyent, a renowned pharmaceutical company specializing in the healthcare sector, faced the challenge of developing a technological solution that would transform the experience of patients with iron deficiency.
More than just a simple mobile app, the goal was to create a comprehensive digital tool that would fulfill multiple key functions to improve patient care. These functions included:
Nutritional tracking: enabling patients to keep a detailed record of their diet and nutrient intake.
Improved treatment adherence: helping patients take their iron supplements and medications regularly and correctly.
Personalized education: providing educational content tailored to the user’s condition, increasing their knowledge about iron deficiency anemia and how to manage it.
Support for healthcare professionals: offering real-time data and clear reports that allow doctors and nutritionists to make more informed treatment decisions.
The challenge was ambitious: to develop a health app powered by artificial intelligence that would provide real value to both patients and doctors. The solution needed to feature a highly intuitive and accessible interface for users of all ages, clinical validation across all its content and functionalities, and rely on cutting-edge technologies — from AI-powered image processing to a scalable modular backend and advanced data visualization systems.
In essence, Biosyent sought an innovative platform that combined user-centered design, high-quality content, and state-of-the-art technology to revolutionize the management of iron deficiency.
At SOSADIAZ, an agency specialized in creativity, technology, and innovation — with a presence in Colombia and Miami, and projects across Latin America and Spain — we approached the Feratrack challenge with a comprehensive perspective.
Our extensive experience in audiovisual production, corporate event management, and custom mobile app development allowed us to design a holistic solution.
We combined thoughtful user-centered UX/UI design, cross-platform mobile development, the implementation of artificial intelligence applied to healthcare, and the creation of personalized educational content within the app.
The result was an innovative mobile application that meets the highest standards in the healthcare sector and stands as a benchmark for other companies seeking to embark on digital transformation projects in healthcare.
Feratrack is a cross-platform application (available for iOS and Android) developed with hybrid technology, ensuring efficiency and unified maintenance.
It features a modular, manageable backend (a web console for the client) that facilitates content and user management, encompassing multiple sections focused on patient education, treatment tracking, and personalized user experience.
One of its greatest differentiators is the intelligent “Track My Nutrients” module, which uses computer vision techniques (artificial intelligence for image recognition) to identify food dishes from a photo and extract their nutritional data. This information is then processed and displayed in detailed graphs within the app for both the user and their doctor.
Key Components in Feratrack:
Modern and Accessible Interface
The app’s design was carefully crafted to provide a clear, accessible, and empathetic user experience — especially considering that a large portion of the audience consists of older adults or people not familiar with medical technology.
AI Applied to Nutrition
The technological core of the project is the artificial intelligence module focused on nutrition — an innovative and uncommon feature in current medical applications. Feratrack integrates an AI-powered food recognition system that allows patients to easily log their intake: through a photo taken with their phone’s camera, the algorithm identifies the dish, estimates portions, and even breaks down its main ingredients.
Detailed Tracking and Progress Visualization
In addition to intelligent food logging, Feratrack provides patients with robust tools to monitor their overall health progress in a visual and intuitive way. The “My Progress” module allows each user to access detailed statistics of their evolution over time.
Personalized Educational Content and User Engagement
A fundamental pillar of the Feratrack solution is the integration of personalized educational content within the application. The goal was not only to create a technological tool but also to offer an enriching experience that enhances the patient’s knowledge and engagement with their treatment.
Results and Impact
The implementation of Feratrack represented a qualitative leap in how patients with iron deficiency manage their condition and how the pharmaceutical company interacts with them. After its development and pilot testing, the platform proved to far exceed the initial objectives, generating tangible benefits for everyone involved.
Below are some of the key results and impacts of this project:
Added Value and Differentiation for the Pharmaceutical Company:
BioSyent, as the company behind Feratrack, strengthened its value proposition in the market.
Improved Treatment Adherence:
Thanks to the reminder functions, automatic tracking, and visual motivation, patients increased their consistency in taking their iron supplement.
More Informed and Empowered Patients:
Access to personalized educational content increased the average patient’s level of knowledge about their condition.
Efficiency for Healthcare Professionals:
Doctors and nutritionists now have access to objective and continuous information about their patients, without any additional effort in data collection.
Positioning of Sosadiaz as a Strategic Partner:
For our agency, Feratrack became a success story that demonstrates our ability to execute comprehensive, high-complexity projects.
Overall, Feratrack has successfully connected technology with human needs in an effective way. Patients and doctors now have a digital bridge that facilitates communication and monitoring, resulting in potential clinical improvements (better iron levels, fewer symptoms, greater well-being) and a closer relationship between the pharmaceutical company and its user community.
While the ultimate metric will be the improvement in patients’ health indicators over the medium and long term, early indicators (active app usage, positive feedback from users and doctors during the testing phase) point to a highly positive impact. Feratrack not only met the initial challenge but exceeded expectations, setting a precedent for how well-executed innovation can revolutionize the patient experience.
Conclusion
The Feratrack success story offers several strategic lessons. First, it highlights the importance of placing the user at the center of the solution: understanding patients’ frustrations, habits, and motivations made it possible to design a tool that truly fits into their lives, driving adoption and results.
It also demonstrates the power of purpose-driven technological innovation. Emerging technologies such as artificial intelligence and computer vision create great value when aligned with a real need (in this case, facilitating healthcare). Integrating these technologies harmoniously — without overwhelming the user, but instead providing a simple yet magical experience — was key to the project’s success.
In competitive markets such as Colombia, Miami, Latin America, and Spain, this comprehensive vision allows us to
For SOSADIAZ in particular, Feratrack reaffirms our execution capabilities and the versatility of our multidisciplinary team.
In competitive markets such as Colombia, Miami, Latin America, and Spain, this comprehensive vision allows us to
In conclusion, Feratrack was more than the development of a health app — it was the convergence of multiple disciplines working in harmony toward a common goal. The success of this strategic project demonstrates how a 360° approach — encompassing technology, content, and user experience — can turn a complex challenge into a tangible and effective solution.
For organizations seeking to innovate, whether through a digital platform, a large-scale audiovisual production campaign, or the organization of innovative events, the message is clear: having a partner like Sosadiaz — one that brings creativity, technical expertise, and outstanding execution capability — makes the difference between an ambitious idea and a true success story.
SOSADIAZ not only delivered immediate results but also built the foundation for Feratrack’s sustained growth.
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Working with Sosadiaz marked a before and after for our brand. Their strategic approach and ability to understand our needs allowed us not only to improve our digital presence but also to connect more effectively with our clients. The results exceeded our expectations.
Co-Founder & Chief Executive Officer Palletized eHub
