Success Story Magnifera de Colombia S.A.S.

International Expansion and Strengthening of the Fruit Pulp Supply Chain

Founded in 2010, Magnifera de Colombia S.A.S. is a leading company in the industrial commercialization of fruit pulps. Based in Manizales, Caldas, Colombia, the company has established a strong presence in international markets, including North America, Europe, Australia, New Zealand, and South America.

Its commitment to quality and sustainability is reflected in its wide range of conventional and organic products, backed by globally recognized certifications.

Challenge:

Despite its initial success, Magnifera faced significant challenges in its goal to expand its presence in international markets and strengthen its supply chain:

Market Diversification: The company aimed to enter Asian markets such as Korea, Japan, and China by 2026, which required adaptation to the specific regulations and consumer preferences of these countries.

Supply Chain Optimization: The need to ensure product quality and traceability from origin to end customer, while maintaining strong relationships with suppliers and complying with international standards.

Visibility and Competitiveness: Increasing brand visibility in highly competitive markets by highlighting the quality and sustainability of its products to stand out from the competition.

This is how we did it

1. Market Expansion Strategy

To address market diversification, the following actions were implemented:

Market Research: We conducted market studies in the target countries (Korea, Japan, and China) to understand consumption trends, regulations, and entry barriers, adapting the product offering to local preferences.

Strategic Alliances: We established collaborations with distributors and local partners in Asian markets to facilitate the entry and distribution of Magnifera’s products.

Product Adaptation: We modified packaging and presentations to comply with the regulations and cultural preferences of the new markets, ensuring product acceptance.

2. Strengthening the Supply Chain

To optimize the supply chain, the following initiatives were carried out:

Selection of Reliable Suppliers: We worked with the most trusted processors in Colombia, ensuring the quality and consistency of the supplied fruit pulps.
Implementation of International

Certifications: We obtained certifications such as USDA Organic and GlobalGAP, ensuring compliance with international quality and sustainability standards.

Logistical Optimization: We improved logistics processes to ensure timely and efficient deliveries, reducing costs and transit times.

3. Enhancing Visibility and Competitiveness

To increase brand visibility and competitiveness in the global market, the following strategies were developed:

Corporate Identity Redesign: We updated the brand image to reflect modernity and a commitment to quality, aligning all marketing materials with this new identity.

Digital Presence: We strengthened the online presence by optimizing the website and creating relevant content, improving search engine positioning and attracting an international audience.

Participation in International Trade Shows: We attended events and trade fairs in target markets to showcase Magnifera’s products, establish connections, and generate business opportunities.

Outstanding
Results

The implementation of these strategies produced significant results:

Successful Expansion into New Markets:

Successful entry into the Korean, Japanese, and Chinese markets ahead of schedule, increasing the company’s international market share.

Supply Chain Optimization:

Improved logistical efficiency, reducing delivery times by 20%.
Increased customer satisfaction due to product consistency and quality.

Increased Visibility and Competitiveness:

A 50% increase in international web traffic, leading to higher inquiries and sales.
Brand recognition at international trade shows, establishing Magnifera as a reliable supplier of high-quality fruit pulps.

Conclusion

Driving the Globalization of Colombian Products

The case of Magnifera de Colombia S.A.S. demonstrates how a comprehensive strategy focused on market expansion, supply chain optimization, and strengthened visibility can enable a local company to compete successfully on the international stage.

Commitment to quality, adaptability, and innovation have been fundamental pillars in this process of global growth and consolidation.

Sosadiaz is proud to have accompanied Magnifera on this journey of expansion and strengthening, contributing to the positioning of Colombian products in the most demanding markets around the world.

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Working with Sosadiaz marked a before and after for our brand. Their strategic approach and ability to understand our needs allowed us not only to improve our digital presence but also to connect more effectively with our clients. The results exceeded our expectations.

Success Story Magnifera de Colombia S.A.S.