Immersive Digital Experiences
Novartis
Phygital is more than just a fusion of the physical and digital worlds — we create new ways to interact with people, generating meaningful connections.
Novartis, one of the largest pharmaceutical companies in the world
Innovation is the word that defines the pharmaceutical industry. At Sosadiaz, we created an event that lived up to that standard, connecting the company with healthcare professionals across Colombia through virtual reality.
This is how we did it
Needs and Objectives Analysis
We began with a deep dive into Itaú’s objectives, understanding its vision for digital transformation and the specific goals for launching its new application. We identified the need for an audiovisual piece that would effectively communicate the app’s features and benefits to its customers.
Conceptualization and Storyboarding
We developed a content plan aligned with Equilátera’s values, highlighting success stories, testimonials, and educational resources on DEI.
3D Production and Animation
We implemented advanced 3D modeling and animation techniques to create an immersive and engaging visual experience. Through a detailed focus on textures, lighting, and movement, we produced dynamic pieces that capture the viewer’s attention. In addition, we optimized every element to enhance performance on digital platforms and maximize impact across search engines and digital marketing strategies.
Sound Design and Final Editing
We put the final touches on the project with meticulous editing that ensured a smooth and captivating narrative. The soundtrack was strategically selected to enhance the emotion and immerse the audience in the audiovisual piece.
Delivery and Support
We ensured that the final product met the highest quality standards. We provided technical support and post-delivery consulting, guaranteeing proper implementation and maximizing the impact of the piece across distribution channels.
Technology and Innovation
in Sosadiaz’s DNA.
Real Results
That Create Impact
We design phygital experiences that are relevant to the target audience, aligned with the brand’s objectives.
+250%
Healthcare
professionals took part in the experience.
+1000
Hours of virtual reality usage.
15
Cities in Colombia where we were present.
1
New communication channel created for the brand.
Ready to transform your business?
At SOSADIAZ, we know how to turn your challenges into opportunities. If you’re looking for measurable and sustainable growth, contact us to build the next great success story together.
We created a virtual event supported by advanced technology.
Co-Founder & Chief Executive Officer Palletized eHub
