Digital Strategy Palletized
Driving growth with digital strategy, technology, and creativity.
At SOSADIAZ, we worked with Palletized to completely revamp their digital presence, laying the foundation for sustainable and measurable growth.
This project focused not only on redesigning a website but also on optimizing their entire digital ecosystem to enhance user experience, increase conversions, and strengthen their position in the logistics market.
The Initial Challenge
Palletized faced significant challenges in its digital ecosystem:
Disorganized and Unintuitive Design:
Their website did not provide a clear user experience, making navigation difficult and affecting conversions. The CTAs lacked visual hierarchy, and the task flow did not meet user needs.
Lack of Integrated Martech Tools:
They lacked efficient systems for measurement, automation, and marketing optimization, which hindered data-driven decision-making.
Limited Technical Performance:
Critical issues in Core Web Vitals on both desktop and mobile directly affected SEO ranking and user retention.
High Cost per Acquisition (CPL)
Paid channels were not optimized, resulting in inefficient investments.
Our
Transformation Strategy
1. Comprehensive Website Redesign
Their website did not provide a clear user experience, making navigation difficult and affecting conversions. The CTAs lacked visual hierarchy, and the task flow did not meet user needs.
Modernized UX/UI:
We designed a logical and visually appealing structure that simplified navigation and reduced cognitive load.
Responsive design
We created a logical and visually appealing structure that simplified navigation and reduced cognitive load.
CTA Optimization:
We designed a logical and visually appealing structure that simplified navigation and reduced cognitive load.
Direct Results:
We designed a logical and visually appealing structure that simplified navigation and reduced cognitive load.
2. Optimization of Social Media Assets and Execution of Creative Campaigns
Communication
We created a communication concept focused on building the brand, ensuring consistency between the content and the brand’s personality and tone.
Design
We created designs for various platforms and formats, enhancing engagement and the reach of organic posts.
Campaigns
We developed creative campaigns for key seasonal periods in the industry or niche, leveraging AI tools and augmented reality.
3. Technical and SEO Optimization
Core Web Vitals Improvement:
We increased desktop performance by 117.9% and mobile performance by 76.5%, surpassing Google’s standards.
Advanced On-Page SEO:
We created designs for various platforms and formats, boosting engagement and the reach of organic posts.
Visibility Results:
We developed creative campaigns for key seasonal periods in the industry or niche, leveraging AI tools and augmented reality.
4. Martech Integration and Advanced Analytics
Robust Martech Ecosystem:
We integrated tools such as Google Analytics, Search Console, and an enhanced CRM, providing end-to-end measurement and funnel optimization.
Improved Traffic:
We created designs for various platforms and formats, enhancing engagement and the reach of organic posts.
Real-Time Data Centralization:
We developed creative campaigns for key seasonal periods in the industry or niche, leveraging AI tools and augmented reality.
5. Paid Media Optimization
Google Ads as the Main Pillar:
We reduced the cost per lead (CPL) by 79%, lowering it from $21.70 to $4.90 USD, thanks to targeted campaigns and a maximized performance strategy.
Lower Investment, Higher Effectiveness:
We created designs for various platforms and formats, improving engagement and the reach of organic posts.
Key Results
Highlights
Over 8 months as a strategic partner of Palletized Hub, we have achieved high-impact results.
+27.2%
Increase in Website Conversions
+76.5%
Improved Mobile Performance According to Core Web Vitals
-79%
Reduction in Google Ads CPL
+20.8%
Increase in Organic CTR from Google Search Console
+28.13%
Higher User Retention Across All Measured Intervals (UAD, UAS, and UAM)
Conclusion
The success of this project reflects the impact of a comprehensive and collaborative strategy. Our focus on Growth Marketing allowed us to turn challenges into real growth opportunities, grounded in concrete data:
1. Digital and Operational Transformation:
The website redesign not only enhanced the brand’s visual and professional perception but also improved the user experience, directly impacting conversion and customer satisfaction.
2. Branding Development:
The communication and creativity applied across different content formats refreshed the brand’s connection with its audiences, delivering a coherent, persuasive, and valuable message to its target audience.
3. Sustainable Organic Growth:
The implementation of advanced technical and On-Page SEO ensured consistent growth in visibility and relevant traffic. This approach not only optimized the present but also built a solid foundation for the future.
4. Data-Driven Decisions:
Thanks to the integration of Martech tools and detailed analytics, Palletized can make well-informed strategic decisions, achieving superior ROI across all channels.
5. Resource Optimization:
Reducing cost per lead while increasing conversion strikes the perfect balance between efficiency and effectiveness, achieved through an intelligent approach to paid media.
SOSADIAZ not only delivered immediate results; it laid the foundation for Palletized’s sustained growth.
Are you ready to transform your brand like we did with Palletized?
At SOSADIAZ, we combine creativity, technology, and strategy to drive your business toward success. Contact us, and let’s work together on your next great success story.
Working with Sosadiaz marked a turning point for our brand. Their strategic approach and ability to understand our needs allowed us not only to improve our digital presence but also to connect more effectively with our clients. The results exceeded our expectations.
Max Trujillo – CEO & Co-founder Palletized eHub
