The Brief:
How can a physical object and digital content be connected to understand something more clearly?
Could it be a new dimension for understanding a product? An application for retail at the point of sale? A new way to explain an experience?
To create a prototype, we explored the idea of telling something that is difficult to explain:
The idea
To have an installation where, by moving a physical object, the same movement is displayed on a screen with additional information.
And for headaches?
A showroom where a physical brain can be moved, and the same movement is displayed on a digital version on screen.
Since it is synchronized with the real object, if it is moved abruptly (simulating a stressful situation), the digital brain begins to show signs of a migraine.
Process:
Initially, it was necessary to medically understand the different stages of a migraine and how they could be visually represented.
3D Modeling
To achieve a convincing effect, it is important to create an accurate anatomical model along with a visual effect that represents a migraine.
Coding & Hardware
We developed a simple circuit that interprets the acceleration, rotation, and movement of the physical object and translates it into coordinates within our virtual model.
Next step
Create a market-ready device.
Working with Sosadiaz marked a turning point for our brand. Their strategic approach and ability to understand our needs allowed us not only to improve our digital presence, but also to connect more effectively with our customers. The results exceeded our expectations.
Max Trujillo – CEO & Co-founder Palletized eHub
